Thursday, January 22, 2009

King of sambal discovered!

Have you ever wondered about the guy who has cornered the sambal market, at least the sambal available here in America? Every time you ladle hot sauce on something, he gets a few pennies?

I was sniffing around the Web to try to find out, and came upon this old article in Los Angeles magazine. The guy's name is David Tran, he runs Huy Fong Foods, and he's an ethnic Chinese immigrant who arrived from Vietnam in 1980. He started it with $50,000 in family savings, and it's now a multi-million-dollar enterprise shipping tons of chile sauce every year.

What an entrepreneurial story! And congrats to the guy who managed to take an everyday kitchen staple and completely dominate the business. Somehow I think that even in the worst of recessions, sambal will continue to survive and thrive. Especially with Indonesians, who just can't live without the stuff.


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6 comments:

Therry said...

You're absolutely right. Indonesians cannot live without sambal.

It's the best invention of human kind ever - chili ups your metabolism, boosts vitamin C to your body and makes your food tastes three times more delightful!

Yum yum yum.

Dedy W. Sanusi said...

The power of sambal:)

Sherwin said...

ahahaha, so damn true. I used to be one of those who bring their own sambal to KFC.

http://www.sherwintobing.com

Christopher Taylor said...

I want a piece of the sambal industry ... cut me in!

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