Thursday, January 15, 2009

Alert: Best Job in the World!

Seems we could all take some marketing lessons from the Australians.

After all the money and resources poured into the Visit Indonesia 2008 campaign, Australia's tourism industry has just made everyone else look like fools. For the relatively tiny sum of $100,000, they've created a true frenzy and are getting great press around the planet.

The idea: They're offering $100,000 to the winner of the 'Best Job in the World,' who will get to kick back on Hamilton Island in the Great Barrier Reef for a few months. Snorkel, scuba, eat, swim, suntan, and basically just blog about how fabulous their life is. They're already received 2,000 video applications; the competition's open until Feb. 22, and world media are lapping it up like cats over a saucer of milk. "Oh boy," says the CEO of Tourism Queensland. "What have we done?"

Pure genius. Indonesia, take note. Now if every tourism commission offered such a great life to us poor bloggers, we'd really be in business!


Today's Top Stories

Indonesian cybersquatter loses case
Hands over domain name to world's second-richest man

Religious violence doubles
Culture of tolerance in retreat

Papua overreaction?
Aussies get three years in prison for illegal trip

Indonesia Southeast Asia's only free country
So says U.S. organization Freedom House

6 comments:

Sherwin said...

I read about this somewhere before. Unfortunately I can't dive which made me unqualified to send my video to them, haha.

http://www.sherwintobing.com

Christopher Taylor said...

There's always time to learn! :)

Therry said...

But Indonesia already offered that great life, we have a lot of beaches and natural heritage yet to be explored (and exploitated) by humans.

Thing is, if we follow Australia's move, I'm not sure the place itself would be taken care of properly. IF anything, it will just become another messy dirty tourist destination, like those islands in Kepulauan Seribu.

Christopher Taylor said...

Maybe you're right, let's keep Indonesia a secret ... should I shut down my blog then?! :)

Therry said...

Noooooooooooooooooo LOL.

Jeremyinc said...

Here's a link to the site if you want to check it out. http://www.islandreefjob.com/applicants/watch/wG0maqJdg80